In a refreshing twist on corporate marketing strategies, Kraft Heinz has decided to skip the expensive Super Bowl ad this year. Instead, the company is granting its salaried office employees a day off after the big game. Let’s be honest: whether your favorite team wins or loses, the Monday following the Super Bowl is one of the hardest days to show up at work. It’s time we considered making this day a national holiday.
America could definitely use more holidays. Our European counterparts often chuckle at our relentless work ethic, and while we may not need an entire month off, an extra day here and there wouldn’t hurt. In light of this, Kraft Heinz is championing the idea of “Smunday,” a day for recovery after the game. Rather than dropping around $5 million on a fleeting TV spot during the Super Bowl, they are opting to let their employees enjoy some much-needed rest.
Heinz has taken their “Smunday” initiative online, launching a petition on Change.org to officially recognize this day as a holiday. As they put it, “We can all agree that going to work the Monday after the ‘Big Game’ is dreadful.” The company aims to gather 100,000 signatures to forward the petition to Congress. By Wednesday evening, over 27,000 supporters had already joined in the cause.
Believe it or not, less than 30,000 signatures is a modest number considering that around 16 million Americans either call in sick or simply don’t show up to work the day after the Super Bowl. I’ve seen it myself—at least one coworker has called in sick every year after the game. Some even save a vacation day just for their hangovers! According to Kraft Heinz, when people do take that Monday off, it costs the economy a staggering $1 billion in lost productivity. As awareness spreads, we can expect more fans of football and naps to rally behind the idea of “Smunday.”
While some skeptics have dismissed the petition as a mere marketing tactic, Kraft Heinz representatives seem genuinely committed to this initiative. Nicole Thompson, the brand manager, expressed her hope that other companies will support this movement. “We’ve been discussing this for years and felt it was finally time to advocate for the American workforce,” she told the Chicago Tribune.
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In summary, Kraft Heinz’s initiative to promote “Smunday” not only advocates for a much-needed day off but also highlights the importance of work-life balance in our fast-paced society. As they rally for signatures, it seems the push for this unofficial holiday might just gain the traction it needs.