In recent months, several prominent retailers, such as Target and Costco, have introduced sensory-friendly events aimed at supporting individuals on the autism spectrum. However, many of these initiatives have been limited to select locations, creating barriers for those outside those areas. To address this issue, Chuck E. Cheese, in collaboration with the Center for Autism and Related Disorders (CARD), is expanding its “Sensory Sensitive Sundays” program to an additional 54 venues.
Previously, Chuck E. Cheese held sensory-sensitive events at its locations in Attleboro, Massachusetts, and Glen Burnie, Maryland. Now, they are broadening their reach by adding sensory-friendly Sundays at all of their venues across New York, New Jersey, and New England.
The first of these new sensory-friendly events took place on Sunday, January 8, from 9 to 11 a.m., prior to opening to the general public. Going forward, these sensory-sensitive Sundays will occur on the first Sunday of each month, with upcoming events scheduled for February 5, March 5, April 2, and May 7 — at all participating locations.
During these special events, Chuck E. Cheese will lower the lights, mute music and television shows, and refrain from allowing costumed characters, including their iconic mouse mascot, from roaming the premises. Additionally, they will permit outside food for children with specific dietary needs and provide staff training focused on sensory sensitivities.
A representative from CARD shared that these new initiatives are currently in a trial phase; if successful, Chuck E. Cheese plans to roll them out to more locations across the country within the next year.
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In summary, Chuck E. Cheese’s expansion of Sensory Sensitive Sundays is a significant step towards inclusivity for children with autism. By creating a more accommodating environment, they are making it easier for families to enjoy their facilities and participate in fun activities.