In an inspiring turn of events, a young boy named Ethan, who has Down syndrome, has become the face of OshKosh B’gosh’s holiday advertising campaign. This follows a previous feature about Ethan’s mother, Lisa, who expressed her desire for more inclusive representation in children’s fashion. The story gained significant traction online, capturing the attention of major media outlets and sparking a broader conversation about diversity in advertising.
Just a couple of months after the initial article, Ethan was officially featured on OshKosh’s website and began appearing in their email and social media promotions starting December 3. “Seeing Ethan in the ad fills me with such pride,” Lisa shared. “I set out to raise awareness about the need for inclusivity, and it’s heartening to see how many people are joining us in this mission, including brands like OshKosh.”
Alongside his modeling for the iconic children’s brand, Ethan is also set to collaborate with well-known retailers like Toys “R” Us and others. Lisa noted, “He loved every moment of the photo shoot and is excited to continue his modeling journey.”
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In summary, Ethan’s journey with OshKosh B’gosh is a significant step towards greater representation and inclusivity in advertising, proving that all children deserve to see themselves in the brands they love.