Asher Reed is making waves online. In just a few days, a heartwarming photo of this 15-month-old has garnered over 59,000 likes and 79,000 shares on social media. His mother, Laura Reed, is now reaching out to the beloved children’s brand OshKosh B’Gosh, hoping to see her son featured in one of their advertising campaigns.
“I really hope OshKosh gets a chance to meet Asher and see the beauty we see in him,” Laura shared. “It’s not about the trending topic we’ve sparked online; I want them to recognize his potential and what he could bring to their brand. Kids with Down syndrome and other disabilities are truly remarkable individuals, and I want OshKosh to play a role in changing society’s perspective.”
Despite some progress, people with disabilities remain significantly underrepresented in advertising. Brands like Target and Tommy Hilfiger have started to embrace more inclusive marketing. However, as Kathryn Driscoll, founder of Changing the Face of Beauty, pointed out, with 157 million companies globally, only a few include those with disabilities in their campaigns. “One in five families has someone with a disability,” she noted. “That’s 20 percent of the market that brands like OshKosh are missing out on.”
Living in Georgia, Laura is hopeful that Carter’s, Inc.—the parent company of OshKosh—will heed her call for inclusivity in its advertising. “Accepting my son and others with special needs is crucial for future inclusion,” Laura emphasized. “We need to understand that this isn’t just a passing trend in marketing; these children are here to stay!”
While we await a response from OshKosh, October is a month dedicated to raising awareness about Down syndrome. For more ways to promote understanding and celebrate the incredible abilities of individuals with Down syndrome, check out this informative post on our blog.
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In summary, Laura Reed’s heartfelt plea for OshKosh to feature her son represents a larger movement towards inclusivity in advertising. By recognizing the potential of children with disabilities, brands can take significant steps towards changing societal perceptions for the better.
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