In a groundbreaking move, the renowned makeup brand CoverGirl has introduced its first-ever “CoverGuy,” Jason Lee. This 17-year-old makeup enthusiast has already captured the hearts of many on social media, boasting a following that’s steadily climbing. Joining the ranks of pop culture icons who have represented CoverGirl, Jason steps into the spotlight alongside celebrities like Ariana Grande, Blake Lively, and Michelle Obama.
Ariana took to her Instagram to share her excitement, posting a heartfelt message: “Thrilled to announce the inaugural COVERGUY, Jason Lee! You’re going to shine!” The young artist couldn’t contain his joy either, sharing on his own profile, “I am beyond excited and thankful to be the first male ambassador for @covergirl! To partner with such a legendary brand is truly an honor.”
Jason’s Journey into Beauty
Jason began his beauty journey on Instagram just about a year ago. “I’ve always had a passion for art, but makeup opened up a whole new world for me,” he told Glamour. His entry into the makeup realm was somewhat serendipitous. “A friend of mine was running late for a makeup appointment before a dance and asked me to help her out. I jokingly said, ‘Sure, but if you look terrible, it’s not my fault!’ Surprisingly, she loved the look, and it all started from there.”
Like many modern makeup artists, Jason turned to YouTube for inspiration. “I had been watching tutorials for a long time, which helped me jumpstart my skills. But mostly, it’s been about trial and error—figuring out what works for my unique features,” he explains. With defined brows and a strong jawline, Jason has learned to embrace what makes him stand out, though he acknowledges, “Makeup can be challenging with my face shape, but practice has been key.”
Overcoming Challenges
However, his budding passion for cosmetics wasn’t without challenges. His parents initially questioned his interest, concerned it might be linked to gender identity. “They wondered if I was trying to be someone I’m not. It took several conversations to clarify that makeup is my form of art,” Jason shared candidly. “I’m confident in who I am, whether I’m bare-faced or fully glam.”
Aspiring to Inspire
With this new role, Jason aspires to inspire others. “I want to show that makeup is for everyone, regardless of gender. If you have the drive, you can achieve anything,” he shared after CoverGirl made the big announcement. “I can’t wait to reveal what we’ve got planned together—it’s going to be amazing!”
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Summary
CoverGirl has made history by appointing Jason Lee as its first-ever male ambassador, or “CoverGuy.” With a vibrant Instagram presence and a passion for makeup, Jason aims to challenge norms and inspire others in their beauty journeys. His story highlights the importance of self-expression and the belief that makeup is for everyone, regardless of gender.
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