In 2022, the baby registry landscape is evolving, especially for new and expecting parents. Our recent survey revealed that many moms, like Sarah and Emily, are changing how they set up their registries. The impact of COVID-19 has prompted parents to register and purchase items earlier than before, largely to avoid supply chain disruptions that have become all too common.
Interestingly, we found that Gen Z parents are more inclined to prefer Amazon for their registries. They often express hesitance about appearing to “ask for too much,” leading to a trend of creating shorter lists with fewer items. This generation is focusing more on essentials, such as wipes and diaper rash cream, rather than luxury items. In fact, a significant 84% of parents are prioritizing must-haves over nice-to-haves. If you’re thinking of what to gift at a baby shower, don’t be surprised if diaper wipes are at the top of the list over the latest sound machine.
Our survey, conducted in March 2022 with over 1,800 U.S. women who are either expecting or have a baby aged 0 to 6 months, highlighted these shifts. When compared to a similar survey from 2020 that included 2,250 women, it’s clear that many parents are trying to streamline their registries and get by with less overall. A noteworthy 63% of parents are reducing the number of products they register for.
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In summary, baby registry trends in 2022 show a shift toward practicality, with parents focusing on essentials and streamlining their lists. As the landscape continues to change, there are numerous resources available to assist families in their unique journeys to parenthood.
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