The latest issue of the LEGO Club magazine has stirred up some controversy, particularly with parents like Lisa Reynolds, mom to a spirited 7-year-old. While flipping through the pages, her daughter suddenly became curious about face shapes and what haircuts would suit different facial features.
What caught Lisa’s eye was a colorful illustration of LEGO women lounging in a LEGO hair salon, presumably prepping for some pampering with hair color and eyebrow waxing. One snippet from a LEGO beautician read: “You, yes YOU are beautiful, but if you’re ready to change up your look, read on for some tips and tricks on how to get the best haircut for the shape of your face.“
LEGO’s “LEGO Friends” line, which targets young girls, has faced its fair share of scrutiny since its launch. Many argue that girls can enjoy the classic LEGO sets without needing separate playsets that promote stereotypical beauty standards. Despite her reservations, Lisa found her daughter gravitating toward the pink-themed LEGO Friends sets instead of her brother’s classic blocks. After all, pink building toys are better than none at all, right?
However, Lisa feels that introducing beauty tips is crossing a line. “Children aged 5 to 12 are too young to be exposed to the idea that they need to change themselves to fit a certain mold,” she states. “Just imagine a LEGO ‘Friend’ named Emma telling little girls with square faces that they need a haircut to soften their features or suggesting that long-faced girls should get a trim to make their faces look shorter. It’s a bit much for kids who should be busy running around and playing with LEGOs—not worrying about their looks.”
While it’s true that there are toys aimed at even younger audiences that promote beauty ideals (like baby dolls with lipstick and mirrors), at age 7, children should be focused on imaginative play and exploration. After all, there’s plenty of time for them to think about appearance and style when they get older!
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In summary, LEGO’s introduction of beauty tips in their magazine for young girls has raised eyebrows among parents who believe such messages are unnecessary at such a young age. Kids should be celebrated for their creativity and playfulness, not pressured to conform to beauty standards.